MARKETING CONSULTING
Lebanon
Coffee House
Industry: Coffee and Roasting
Use Case: Marketing Consulting + Marketing Strategy
CASE OVERVIEW
The Challenge:
The Lebanon Coffee House partnered with 1414Marketing, a Franklin, TN marketing agency, to develop a clear marketing and branding strategy. While they already had an internal video team and social media coordinator, they lacked cohesive brand direction and a defined marketing approach, which made it difficult to resonate with their target audience and reach the right customers.
FACING THE CHALLENGE
Discovering Their Target Audience
We began by conducting a competitive analysis and target audience profile to shape Lebanon Coffee House’s marketing strategy. Through this process, we identified the need for a clear, focused direction across all social media, marketing videos, and promotional materials so that every piece of content speaks directly to their ideal customer. Knowing who the target audience is helps the coffee house be strategic with their marketing.
As a result, Lebanon Coffee House now has a focused marketing plan that guides their campaigns, connects with their target audience, and ultimately drives increased engagement, revenue, and measurable results.
This Was Done Using:
Marketing Consulting
Marketing Strategy
Brand Storytelling
The Results:
The Lebanon Coffee House now has a focused marketing plan that powerfully connects with their audience and drives real, measurable growth.