BRAND MARKETING
Fundraiser Beacon
Industry: Fundraising and Non-profits
Use Case: Company Rebrand
CASE OVERVIEW
The Challenge:
Kelly Smith, Founder of The Strategic Fundraiser, approached us for a new logo and refreshed brand image. Although she had 20 years of fundraising experience, her company was struggling to resonate with non-profit organizations and corporate leaders. Kelly recognized that her brand needed a complete makeover to reflect her expertise and position the company for growth.
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FACING THE CHALLENGE
Full Company Makeover
We began by conducting a competition analysis and developing a brand strategy for Kelly to better position her company within the fundraising industry. Through this process, we identified that The Strategic Fundraiser needed a complete brand overhaul, including a company name change.
Renaming the company to Fundraiser Beacon positioned it as a trusted leader with deep fundraising expertise. We also refreshed the brand’s visual identity with a new logo, color palette, brand style guide, business cards and overall image.
This Was Done Using:
Brand Marketing
Logo Design
Company Name Change
The Results:
The rebrand positioned Fundraiser Beacon as a trusted fundraising leader, strengthened its market presence, and created a visual identity that resonates with non-profit organizations and corporate leaders.