Our Experience | 1414Marketing – Franklin, TN Digital Marketing Agency

Alana's Experience

Digital Marketing, Branding, Communications

Founder & Owner

1414Marketing is a start-up digital marketing and branding agency located in Nashville, TN, handling marketing for clients all across the United States of America. We want your customers to know you by name and see your reputation online.

Follow Alana Kilgore on LinkedIn

Ceres Terminals

As Head of Communications and Branding for Ceres Terminals, Alana had the opportunity to create the communications and branding department from the ground up. Alana held this position for three years handling marketing for a B2B company spread throughout the United States and Canada.

In this role, Alana sat on the Senior Leadership Team as the only female leader, and she was the youngest leader to speak at board meetings with the Board of Advisors. Alana stepped down from her director role to open up a digital marketing agency in 2024.

Result: In October 2023, her branding and digital marketing efforts played a role in the company's acquisition - sold to Blackstone Financial for an estimated 1 billion.

Skills Included: SEO, Branding, Internal and External Communications, Digital Marketing, Social Media Marketing

Example of Brand Content - Used for external marketing efforts.

Traveled around the USA to each terminal location conducting meetings with managers, and stakeholders.

Presented at weekly and annual managers meeting on the upcoming branding and marketing goals for the year.

Wang Vision Institute

As Communications Director at Wang Vision Institute, Alana was responsible for handling the digital marketing and external communications for a B2C LASIK company located in Nashville, TN. She reported directly to the president of the company, Dr. Ming Wang, MD, PhD, and would travel with him around middle, TN, helping him host and present at vision seminars. The vision seminars were his main way of marketing to potential patients because it gave him the opportunity to share more information about the eye surgeries in person. Alana held this position for three years before joining Ceres Terminals. Today, Dr. Wang is a famous eye surgeon whose movie "SIGHT" is now streaming on Angel Studios.

Results: Wang Vision Institute hit their goal of 150 eye surgeries a month for 10 months in a row. First time ever at the company to perform surgery on 1,500 eyes in 10 months. The vision webinars were so successful that the average attendance doubled from 30 to 60 people. Over 700 vision seminars/webinars were hosted in a three-year timespan.

Skills Included: External Communications, Social Media Marketing, Email Marketing, Event Marketing and Public Speaking

Created and launched a marketing follow-up program to help push patients from the seminar and into the vision clinic.

Dr. Wang and Alana at the annual Chinese New Year event that Alana helped host for Wang Vision Institute. The attendance at the event was doubled through marketing efforts.

Spoke weekly for Dr. Ming Wang at weekly seminars, and large annual events. Along with running paid social media ads to attract event attendees.

Other Experience

Alana has been very active in her community handling communications and marketing for various community organizations, public figures and companies. Some of those organizations and public figures include:

- Board Member and Communications Director of the TN Immigrant Minority Business Group.

- Board Member of the TN Community Services Agency (TNCSA), appointed by Govenor Bill Lee.

- Campaign Manager for U.S. House of Representative Steve Russell (OK).

- Project Supervisor for the Admissions Office at Trevecca University.

Education

Vanderbilt University

Digital Marketing

Boot Camp Certification

Throughout the 18-week program, we had a hands-on approach to learning digital advertising, web design, campaign analysis, content marketing, and more. Using a host of industry tools such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.